As one of the "Four Kings" of consumption, automobiles are becoming a key area for promoting consumption. In the second half of 2023, national and local policies to promote automobile consumption have been intensively implemented.

Recently, the Haikou Municipal Bureau of Commerce issued the Detailed Rules for the Issuance of Voucher for New Energy Vehicles in Haikou in 2023 (hereinafter referred to as the Detailed Rules), which will issue 50 million yuan of new energy vehicle Voucher. Each vehicle can apply for up to 6000 yuan, and the Voucher issued can be used for catering, shopping malls, supermarkets and other retail scenes.

According to the Detailed Rules, the total amount of Voucher issued this time is 50 million yuan, and Voucher will be issued to new energy vehicle buyers according to the unified standards of the province. Among them, 3500 people will be granted Voucher worth 6000 yuan if the purchase price is more than 200000 yuan (inclusive); If the car purchase price is between 100000 yuan (inclusive) and 200000 yuan, 5000 yuan of Voucher will be issued, and 3700 people will be allocated; If the car purchase price is less than 100000 yuan, 3000 yuan Voucher will be issued to 3500 people. Each car can only be applied for once.

It is reported that this activity will be held from July 1 to December 31. Consumers need to purchase Alternative fuel vehicle from July 1 to September 30, and Voucher will be applied for from August 8 to October 15. According to the requirements, this Voucher is only available to individual consumers. Consumers need to complete vehicle purchase and registration in Haikou from July 1 to September 30. The vehicle purchase channel should be Haikou Natong Automobile Sales Enterprise, and vehicles must be used by non operating vehicles. Operating vehicles and second hand vehicles are not within the scope of Voucher.

In addition to Haikou, automobile subsidy activities have also been carried out in Changchun, Jilin, Changsha, Hunan, Huairou, Beijing, and other places since July.

On July 14th, Changsha launched a new round of automobile consumption promotion activities. During the period from July 17 to September 30, individual consumers who purchase domestic fuel vehicles and new energy passenger vehicles in Changsha can claim the corresponding electronic Voucher subsidies through the designated platform with the new car purchase invoice and other materials, and the maximum amount of subsidy for a single vehicle is 6000 yuan. The government Voucher fund for this event is 10 million yuan.

In addition, in order to further stabilize and expand auto consumption, Changchun City invested 30 million yuan to launch the "Voucher" form of auto consumption promotion activity on the first day of the 20th Changchun International Auto Expo, which will be held from July 15 to August 15, 2023.

On July 17, the Huairou District Bureau of Commerce of Beijing issued the second batch of auto Voucher, with a face value of 1000 yuan and a total amount of 500000 yuan. There are three levels of subsidies: when an individual consumer purchases a car with a price between 100000 yuan and 200000 yuan (not included), he can enjoy a subsidy of 2000 yuan; When purchasing a car priced between 200000 and 300000 yuan (excluding), a subsidy of 4000 yuan can be enjoyed; When purchasing a car priced at over 300000 yuan, you can enjoy a subsidy of 6000 yuan.

Cui Dongshu, secretary-general of the All China Passenger Car Federation, believes that local policies to encourage automobile consumption are more direct and targeted. By issuing Voucher or giving replacement subsidies, the demand of potential consumers can be accelerated, so that more consumption will be released, and sales can be greatly boosted in the short term.

On July 28th, the General Office of the State Council forwarded a notice from the National Development and Reform Commission on measures to restore and expand consumption. It is proposed to expand the consumption of new energy vehicles. Implement policies such as building a high-quality charging infrastructure system, supporting the relocation of new energy vehicles to rural areas, and continuing and optimizing the reduction and exemption of new energy vehicle purchase taxes. Scientifically layout and moderately advance the construction of charging infrastructure system, accelerate the promotion and application of power exchange models, and effectively meet the charging and switching needs of residents during travel. Promote the optimization layout of public charging infrastructure in residential areas and implement residential electricity prices, study the implementation of peak valley time of use electricity pricing policies for charging infrastructure, and promote the reduction of electricity costs for new energy vehicles.

On July 31st, Li Chunlin, Deputy Director of the National Development and Reform Commission, stated at the regular policy briefing of the State Council that the production and sales of new energy vehicles in the first half of this year completed 3.788 million and 3.747 million, respectively, with year-on-year growth of 42.4% and 44.1%. From the perspective of market share, the proportion of new energy vehicle sales to total vehicle sales has reached 28.3%, an increase of 2.7 percentage points compared to 2022. From the perspective of ownership, as of the end of June this year, the national ownership of new energy vehicles exceeded 16.2 million, with new energy vehicle production and sales, market share, and ownership reaching historic highs.

It is worth mentioning that on July 21st, 13 departments including the National Development and Reform Commission and the Ministry of Industry and Information Technology jointly issued the "Several Measures for Promoting Automobile Consumption", proposing ten measures to optimize the management policy of automobile purchase restrictions, support the renewal and consumption of old cars, accelerate the cultivation of the second-hand car market, strengthen the construction of new energy vehicle supporting facilities, and reduce the cost of purchasing and using new energy vehicles. Multiple favorable policies involve the field of new energy vehicles, Mainly providing support at the consumer end to create a better environment for using new energy vehicles.

For the segmented automotive consumption market, we will study and optimize more popular and inclusive support policies to better meet the multi-level and diversified consumption needs of the people, and promote the high-quality development of related industries. Li Chunlin believes that whether it is automotive consumption or other consumer goods consumption, the first step is to adopt supply side structural reform, adapt to changes in demand, create new demand, and not reform the supply side, The products they bring out are not marketable, and ordinary people do not pay for them.

At the same time, the notice also pointed out the optimization of car purchase and usage management. Each region is not allowed to add new measures to restrict the purchase of automobiles, and regions that have already  implemented such measures should optimize them according to local conditions. Efforts have been made to promote the comprehensive cancellation of restrictions on the relocation of second-hand cars and the implementation of policies to facilitate the registration of second-hand car transactions, which have taken effect. Promote the renewal and consumption of automobiles, encourage the exchange of old for new, and prohibit discriminatory policies against non locally produced automobiles. Increase financial support for automotive consumption. Increase the supply of urban parking spaces, improve parking conditions in densely populated areas and scenic spots, and promote the sharing and utilization of parking space resources.

The mild recovery of the macro economy is gradually being transmitted to the automotive market, and the good performance of new energy vehicles and automobile exports has effectively driven market growth. With the  continuous manifestation of policy effects, the consumption potential of the automotive market will be further released, which will help promote the industry to achieve stable growth throughout the year. "Xu Haidong, Deputy      Chief Engineer of the China Association of Automobile Manufacturers, said, but it should also be noted that the current external environment is still complex, Some structural issues remain prominent, consumer demand is still insufficient, the industry is still facing significant pressure, and there are still many challenges in enterprise operation. It is necessary to maintain policy stability and predictability to help the industry operate smoothly.

The Passenger Transport Federation predicted that in 2023, the sales of passenger cars in China's narrow sense will be 23.5 million, and the sales of new energy passenger cars will be 8.5 million. The annual penetration rate of Alternative fuel vehicle is expected to reach 36%.